Being a great therapist does not guarantee that you will have a successful clinic. Join Barry though a personal account of what to do in business and more importantly what not to do.  His candid approach to life and business makes "Marketing Your Massage Practice"  a fun and incredibly informative read. With 20 years of experience he covers some of the most important essentials of running a successful clinic.
If you are just starting out or are struggling in your massage therapy business this book is a gem. Barry simplifies how to win over clients and keep them coming back.
 
Table of Contents

• Law of Buying
• Phone contact
• Be the Expert
• Client Retention
• Advertising Do's and Don'ts
• Community Awareness
• Negotiations for the Timid
• Marketing Yourself
• Specializing in Niche Markets
• Self Preservation-Hiring a Personal Mentor